Associazione Marittima di Sabioncello

A short story about maritime trading, steamboats and Microsoft’s Azure Services Platform in short to mid-term ERP and Microsoft Dynamics NAV perspective

Barque "Eber", AMS, 1870 This is a story of a business which failed, and it didn’t have to. It had all the capital and resources it needed to grow, it held a solid share in an expanding market. And yet, they failed.

Associazione Marittima di Sabioncello (AMS), or Maritime Society of Pelješac, was a shipping company founded in 1865 in Orebić, a small coastal town of southern Croatia. They grew to a fleet of 33 sailing ships, they shipped worldwide, their business expanded so much that eventually they built their own shipyard. Allegedly, they were one of the biggest and most prosperous maritime merchant companies in the Mediterranean.

And then an innovation came along, which ruined them.

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